Want the London look? Rimmel London introduces Match Perfection Concealer with skin-tone adapting technology. The 6 shades are classified by skin tone: very light, light, medium and dark, just like Match Perfection Foundation making it easy to find your perfect pair. The soft-precision brush allows for accurate application, making it easy to illuminate the eye area and banish signs of fatigue. Rimmel London is an inner confidence that how we look is always cool, irreverent, never predictable and always evolving. Rimmel is not perfection or intimidating, it is like London : young, urban, eclectic, edgy. It is expression with no rules, it is real, it is accessible. Live the London Look.