Max Factor False Lash Effect Raven Black - Get the effect of false lashes without the falsies with False Lash Effect Deep Raven Black! The best-selling mascara is back with even richer, deeper pigments to create a bold look that volumises lashes thanks to the liquid lash formula and bold brush that coats every single lash. How to use: Look down into a mirror and work the mascara wand from side-to-side and root to tip. Look up and apply to your lower lashes. Warning and cautions: External use only